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This is how digital marketing can grow your business in 2023 Wondering how digital marketing helps to grow your business? Unless you have been living in 19th century , you must already know that digital marketing is essential for today’s businesses, especially when it comes to brand awareness . Pretty much every business today has a website, and those that don’t, at least have a digital ad strategy or social media presence 1. Getting Noticed Online : Imagine your business is like a shop. Digital marketing helps you put up signs, open the doors, and invite customers in, but it's all happening online. This means having a website, being on social media, and showing up when people search on Google 2. It helps to build your brand When it comes to buying products or services, consumers always choose the brands they know and trust. That is why some brands are industry giants, while others are not. If you want to build your brand’s identity and increase brand reputation